Consumer Affairs Agency Enforcement Actions in Japan

The Consumer Affairs Agency ordered Tamooka Ken (Arakawa-ku, Tokyo) and Fujii Katsumi (Taito-ku, Tokyo), who operate under the name Kanto Sogo Setubi and provide services related to repairs of water supply and drainage facilities such as toilets, kitchens, and washrooms through door-to-door sales, to suspend part of their door-to-door sales activities (solicitation, acceptance of applications, and contract conclusion) for three months from April 16 to July 15, Reiwa 8, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency ordered Raiaide Co., Ltd., a business selling credit card payment terminals and LED vision displays (collectively referred to as 'the items'), to immediately cease violating activities based on Article 19, Paragraph 1 (Items 2 and 3) of the Deposit Law on March 30, 2026.

On March 26, 2026, Meilie was ordered to suspend part of its mail-order business operations (advertising, application acceptance, and contract conclusion) for six months from March 27, 2026, to September 26, 2026.

On March 23, 2026, MIO was ordered to suspend part of its mail-order business (advertising, application acceptance, and contract conclusion) for six months from March 24, 2026, to September 23, 2026.

On March 26, 2026, WELLVY was ordered to suspend part of its mail-order business (advertising, application acceptance, and contract conclusion) for six months from March 27, 2026, to September 26, 2026.

On March 26, 2026, WELLVY was ordered to suspend part of its mail-order business (advertising, application acceptance, and contract conclusion) for six months from March 27, 2026, to September 26, 2026.

On March 26, 2026, Meilie was ordered to suspend part of its mail-order business operations (advertising, application acceptance, and contract conclusion) for six months from March 27, 2026, to September 26, 2026.

On March 23, 2026, MIO was ordered to suspend part of its mail-order business (advertising, application acceptance, and contract conclusion) for six months from March 24, 2026, to September 23, 2026.

On March 23, 2026, MIO was ordered to suspend part of its mail-order business (advertising, application acceptance, and contract conclusion) for six months from March 24, 2026, to September 23, 2026.

The Consumer Affairs Agency ordered Pureas Co., Ltd., a mail-order seller of supplements, to suspend part of its mail-order operations (advertising, application acceptance, and contract conclusion) for three months from March 17 to June 16, Reiwa 8, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency ordered Keigo Sakamoto, the representative director of Pureas, to cease certain business activities for three months from March 17, 2026, to June 16, 2026, based on Article 15-2, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, including the prohibition of engaging in new business activities within the scope of the business suspension order (including serving as an officer responsible for such business in the corporation conducting the business).

The Consumer Affairs Agency issued an order to pay a surcharge to Excom Global Corporation regarding the display related to their mobile router rental service called 'Imoto no WiFi', based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Confirmed acts that potentially unjustly harm consumer interests, including acts that threaten and confuse consumers. The authority will publish information to prevent the occurrence or expansion of consumer damage and will call for caution among consumers.

The Tohoku Bureau of Economy, Trade and Industry ordered KIS&ecology, a door-to-door purchasing company that buys unwanted items such as tableware, flowerpots, precious metals, accessories, and gemstones, to suspend part of its operations related to door-to-door purchasing (solicitation, acceptance of applications, and contract conclusion) for six months from February 18 to August 17, Reiwa 8, based on Article 58-13, Paragraph 1 of the Act on Specified Commercial Transactions.

Based on the measure order issued by Saitama Prefecture on March 14, 2023, under Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a surcharge payment order was issued regarding the representations related to the service called "Beauty Pelvic Correction + Selectable Latest 5 Types of Slimming Diet" supplied at the store operated by Kumano Co., Ltd., called "Premium Body Balance."

Ordered suspension of part of the business related to specified continuous services (solicitation, acceptance of applications, and contract conclusion).

The Consumer Affairs Agency conducted an investigation and confirmed that LLC Oasis and others (hereinafter referred to as 'the Business Operator') engaged in acts that could unjustly harm consumer interests, specifically providing definitive judgments. Based on Article 38, Paragraph 1 of the Consumer Safety Act (Act No. 50 of 2009), the Agency will publish information to prevent the occurrence or expansion of consumer damages and will alert consumers.

An order to take measures was issued based on violations of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the coating agents for smartphones and tablets supplied by the company, which were found to be in violation of Article 5, Paragraph 1 (Misleading Representation).

On March 28, 2023, Tokyo issued a surcharge payment order based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the quasi-drug called 'Anlinkur' supplied by M&M Corporation, following a measure order issued under Article 7, Paragraph 1 of the same Act.

Because acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, regarding advantageous misrepresentation) were found concerning the display related to products supplied by the company, a measure order was issued based on the provisions of Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency ordered KUROFUNE&Co Corporation, a door-to-door seller of secondhand jewelry, precious metals, watches, and brand bags, to suspend part of its door-to-door sales activities (solicitation, acceptance of applications, and contract conclusion) for nine months from November 27, 2023, to August 26, 2024, based on Article 58-13, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency ordered BIZM Co., Ltd., a mail-order seller of beauty creams and similar products, to suspend part of its mail-order operations (advertising, application acceptance, and contract conclusion) for six months from November 6, 2025, to May 5, 2026.

Two companies were found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the labeling of daily necessities they supply, based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Tohoku Office). As a result, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations because the company violated the Act by making false or misleading representations regarding the courses offered at the English conversation school called 'NOVA'.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office, China Branch), it was found that the representations related to the transaction of the event called 'Hiroshima Ramen Stadium 2024' supplied by the company violate the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 1, regarding false representations of quality). Consequently, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency issued an order to LH Corporation based on violations of the Act against Unjustifiable Premiums and Misleading Representations, related to the labeling of a dish called 'Miyagi Prefecture-produced Oyster Serving (about 1kg) for grilled oysters' supplied through an event called 'Traveling Oyster Hut Oyster Magistrate'.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office of the Fair Trade Commission) into the representations related to exterior wall painting transactions supplied by the company, a violation of the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Paragraph 2, concerning advantageous misrepresentation) was identified. Accordingly, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Consumer Affairs Agency issued a corrective order to Japanet Takata Corporation regarding the display related to the transaction of the product called "[2025] Extra Large Japanese and Western Style Osechi 2-tiered Box," based on violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 2, concerning advantageous misrepresentation), following investigations by the Consumer Affairs Agency and the Fair Trade Commission.

Ordered to suspend part of the e-commerce operations (advertising, application acceptance, and contract conclusion) for six months from September 10, 2025, to March 9, 2026.

The Tohoku Bureau of Economy, Trade and Industry ordered Eco Life Co., Ltd., a door-to-door purchasing business that buys unnecessary items such as clothing and tableware, as well as precious metals, gemstones, and similar items, to suspend part of its operations related to door-to-door sales (solicitation, acceptance of applications, and contract conclusion) for six months from August 28, 2023, to February 27, 2024, based on Article 58-13, Paragraph 1 of the Act on Specified Commercial Transactions.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the product called 'Febreze Bathroom Mold Prevention Agent' supplied by the company, which was found to violate the Act (constituting a false indication of quality under Article 5, Paragraph 1).

Consumers have reported that they were led to believe they could resolve plumbing issues at low costs based on the website's displayed prices, but were subsequently charged significantly higher fees.

A surcharge payment order was issued to Hahaha Lab Co., Ltd. regarding the labeling of the functional food product called 'Meratt' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency ordered Virth Co., Ltd., a mail-order seller of beauty serums and similar products, to suspend part of its mail-order operations (advertising, application acceptance, and contract conclusion) for six months from June 27, 2025, to December 26, 2025, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Because it was confirmed that acts potentially unfairly harm consumer interests (providing definitive judgments) were conducted, pursuant to Article 38, Paragraph 1 of the Consumer Safety Act (Act No. 50 of 2009), information contributing to the prevention of consumer damage occurrence or expansion will be published, and consumers are urged to exercise caution.

The Hokkaido Bureau of Economy, Trade and Industry ordered Miyake Co., Ltd., a telemarketing company selling health foods, to suspend part of its telemarketing operations (solicitation, application acceptance, and contract conclusion) for three months from June 26 to September 25, Reiwa 7 (2025), based on Article 23, Paragraph 1 of the Act on Specified Commercial Transactions.

Order for payment of surcharge against Forest Well Corporation under the Act against Unjustifiable Premiums and Misleading Representations

The Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office) issued a surcharge payment order to Shin Nihon Enex Co., Ltd. based on their investigation into the representations related to solar power generation system equipment, including storage batteries supplied by the company, and the construction involved in their installation, in accordance with Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office), it was found that the company's representations regarding the computers called 'iiyamaPC' violate the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Paragraph 2, advantageous misrepresentation). Therefore, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Kyushu Bureau of Economy, Trade and Industry ordered Itoken Co., Ltd., a door-to-door sales company, to suspend part of its door-to-door sales activities (solicitation, acceptance of applications, and contract conclusion) for three months from March 26 to June 25, Reiwa 7, based on Article 8, Paragraph 1 of the Act on Specified Commercial Transactions.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to acts violating the Act concerning the display related to the supplement called 'Rohto V5 Act Vision a' supplied by the company, which corresponds to the Act's Article 5, Paragraph 3 (Stealth Marketing Notice).

The Saitama Prefecture issued a surcharge payment order to Yum Group Co., Ltd. based on the measures ordered under Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations on June 11, 2020. This pertains to the display related to the product called '3D Mask 30-Count Set' supplied by the company.

A surcharge payment order was issued based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations regarding the display of functional foods called 'Kinari Takumi' and 'Kinari Goku' supplied by the company.

A violation of the Act against Unjustifiable Premiums and Misleading Representations was identified concerning the display related to orthodontic treatment supplied at a clinic called 'Smile+Sakurai Orthodontic Clinic Futako-Tamagawa' operated by the same corporation. An order was issued based on Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency instructed Fox to establish a compliance system and implement other measures to prevent recurrence, based on Article 14, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Okinawa General Bureau ordered Kinjo Tamotsu, a door-to-door sales operator providing painting and related services (address unknown), to suspend part of its door-to-door sales activities (solicitation, acceptance of applications, and contract conclusion) for 15 months from March 13, 2025, to June 12, 2026, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Chubu Bureau of Economy, Trade and Industry ordered SEED Co., Ltd., a multi-level marketing company selling cosmetics and health foods, to suspend certain aspects of its multi-level marketing transactions, including solicitation, application acceptance, and contract conclusion, for 18 months from March 4, 2025, to September 3, 2026, based on Article 39, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Hokkaido Office), it was found that the company's representations related to transactions involving furniture and other goods violate the Act against Unjustifiable Premiums and Misleading Representations (specifically Article 5, Paragraph 2, regarding advantageous misrepresentation). Accordingly, a business improvement order was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Kinki Bureau of Economy, Trade and Industry ordered Myself Corporation, a telephone sales company providing video content and support services related to entrepreneurship, merchandise sales, and real estate investment know-how, to suspend part of its telephone solicitation sales operations (solicitation, application acceptance, and contract conclusion) for six months from February 7 to August 6, Reiwa 7 (2025), based on Article 23, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A surcharge payment order was issued to Toa Sangyo Co., Ltd. regarding the display related to the product called 'Virus Shut Out' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a surcharge payment order to Ad Power Solutions Corporation regarding displays related to products that claim to improve fuel efficiency of four-wheeled vehicles, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Kyushu Bureau of Economy, Trade and Industry ordered Eco Plus Co., Ltd., a door-to-door purchasing business, to suspend part of its operations related to door-to-door sales (solicitation, acceptance of applications, and contract conclusion) for six months from December 24, 2024, to June 23, 2025, based on Article 58-13-1 of the Act on Specified Commercial Transactions on December 23, 2024.

The Kanto Bureau of Economy, Trade and Industry instructed Adness Corporation (head office: Shinjuku, Tokyo), a telephone solicitation sales operator, on December 24, 2025, to establish a compliance system and implement other measures to prevent recurrence, based on Article 22, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

On December 20, 2024, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a six-month order was issued to suspend part of the business related to mail-order sales (advertising, application acceptance, and contract conclusion) from December 21, 2024, to June 20, 2025.

The company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the display related to courses supplied at the nail school called 'Afloat Nail School' operated by the company. A corrective order was issued based on Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency and the Fair Trade Commission issued a surcharge payment order to Hokkaido Electric Power Co., Inc. regarding representations related to retail supply transactions of household electricity and city gas supplied by the company, based on the results of their investigation and in accordance with Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the supplement called 'NMN taisho' supplied by the company, which was found to be in breach of the Act (applying to stealth marketing under Article 5, Item 3).

On October 31, 2024, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a three-month suspension of certain activities related to mail-order sales (advertising, application acceptance, and contract conclusion) was ordered from November 1, 2024, to January 31, 2025.

On October 16, 2024, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a nine-month order was issued to suspend part of the business related to mail-order sales (advertising, application acceptance, and contract conclusion) from October 17, 2024, to July 16, 2025.

From October 4, 2024, to January 3, 2025, a three-month period, a prohibition was imposed on SUNSIRI against starting new business activities within the scope of the business suspension order.

The Consumer Affairs Agency conducted an investigation and confirmed that ORBITAL PERIOD Inc. (hereinafter referred to as "the business operator") engaged in acts that may hinder consumers' voluntary and rational choices, such as false or exaggerated advertising and displays. Based on Article 38, Paragraph 1 of the Consumer Safety Act (Act No. 50 of 2009), the agency will publish information to prevent the occurrence or expansion of consumer damages and will alert consumers.

On September 4, 2024, based on Article 23, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a three-month suspension of certain activities related to telephone solicitation sales (solicitation, acceptance of applications, and contract conclusion) was ordered from September 5, 2024, to December 4, 2024.

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to representations about services supplied at a store called 'chocoZAP' operated by the company, which contravened the Act (either Article 5, Item 1, regarding misrepresentation of quality or Article 5, Item 3, regarding stealth marketing).

The Japan External Trade Organization (JETRO) issued an order to Blue Conscious Group Co., Ltd., a door-to-door sales company providing paid sales and installation services for products such as storage batteries, solar panels, and EcoCute, to suspend part of its door-to-door sales activities (solicitation, acceptance of applications, and contract conclusion) from August 7 to November 6, 2024, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations by displaying gas pricing under the name 'J:COM Gas Matome Toku Rate Course' in its retail supply of city gas, which led to a corrective order based on Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency issued a surcharge payment order to Fujitsu Client Computing Limited regarding the display related to their supplied notebook computers, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to representations about food and beverage services at stores called 'Shinjidai' or 'Shinjidai 44', which contravened the Act.

Big Motor Co., Ltd. was found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the display related to used cars supplied by the company. As a result, an order was issued to WECARS Co., Ltd., which inherited all business through a absorption-type company split, based on Article 7, Paragraph 1 of the same law.

The Consumer Affairs Agency issued an order to Caricare Co., Ltd. based on violations of the Act against Unjustifiable Premiums and Misleading Representations, following investigations by the Consumer Affairs Agency and the Fair Trade Commission into the representations related to the company's correspondence courses.

A business operator claiming to be Tenkens has been confirmed to have engaged in acts that may unjustly harm consumer interests (misleading notification). Based on Article 38, Paragraph 1 of the Consumer Safety Act, information to prevent the occurrence or expansion of consumer damage will be disclosed, and consumers are advised to exercise caution.

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations because the displays related to medical services provided at the clinic called 'Machinoma Omori Internal Medicine Clinic,' operated by the same corporation, violated the Act (specifically, the Act against Unjustifiable Premiums and Misleading Representations, Article 5, Paragraph 3, regarding stealth marketing).

Based on investigations by the Consumer Affairs Agency and the Okinawa General Bureau of the Cabinet Office, the company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Item 2, related to advantageous misrepresentation) regarding its funeral services labeled as 'Choku-sou Plan' or 'Kaso Plan'. As a result, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency and the Fair Trade Commission issued a surcharge payment order to Chugoku Electric Power Co., Inc. based on their investigation into the display of services related to retail supply of household electricity applying the 'Gutto Zutto. Plan Smart Course' and 'Gutto Zutto. Plan Simple Course' electricity rates.

Ordered to cease part of the business related to door-to-door sales (solicitation, acceptance of applications, and contract conclusion).

The Consumer Affairs Agency identified SI Helisis Corporation, a seller of helicopters and other aircraft (hereinafter referred to as 'the subject goods'), as having engaged in sales deposit practices that are generally prohibited under the Deposit Law. On May 16, 2024, based on Article 19, Paragraph 1 (Items 2 and 3) of the Deposit Law, the Agency ordered the immediate cessation of the violation, conducted investigation and analysis of the cause, and instructed the company to establish compliance systems and implement measures to prevent recurrence, including thorough communication to its officers and employees.

The company was found to have engaged in acts that violate the Act against Unjustifiable Premiums and Misleading Representations regarding the products 'MoriLabo Night Care Pollen Barrier Pot,' 'MoriLabo Pollen Barrier Stick,' 'MoriLabo Pollen Barrier Seal,' and 'MoriLabo Pollen Barrier Spray,' each of which constitutes a false indication of quality (Article 5, Item 1). A cease and desist order was issued based on Article 7, Paragraph 1 of the Act.

On April 18, 2024, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a three-month suspension of certain operations related to mail-order sales (advertising, application acceptance, and contract conclusion) was ordered from April 19, 2024, to July 18, 2024.

The Consumer Affairs Agency ordered Orlinkus Pharmaceutical Co., Ltd., a mail-order seller of supplements and health foods, to suspend part of its mail-order operations (advertising, application acceptance, and contract conclusion) for three months from April 10, 2024, to July 9, 2024.

The company Baumkuchen was ordered to pay a surcharge based on the Act against Unjustifiable Premiums and Misleading Representations regarding the labeling of the pet supplement called 'Eyes One' supplied by the company, following investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office).

On March 21, 2024, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a six-month order was issued to suspend part of the business related to door-to-door sales (solicitation, acceptance of applications, and contract conclusion) from March 22, 2024, to September 21, 2024.

The Consumer Affairs Agency ordered Pureas Co., Ltd., a mail-order seller of supplements, to suspend part of its operations related to mail-order sales (advertising, application acceptance, and contract conclusion) for three months from March 17 to June 16, Reiwa 8 (2026), based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency ordered Sun Co., Ltd., a mail-order business selling health foods, to suspend part of its mail-order operations (advertising, application acceptance, and contract conclusion) for three months from March 15 to June 14, Reiwa 6, based on Article 15, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A surcharge payment order was issued based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the ordinary automobiles supplied by the company and the package option called 'AMG Line'.

The Consumer Affairs Agency issued a surcharge payment order to T-Life Corporation based on the results of an investigation into the labeling of the food product called 'Metabo Mecha' supplied by the company, pursuant to Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office of the Fair Trade Commission), it was found that the company engaged in acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 1, regarding false or misleading representations of quality). Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Consumer Affairs Agency issued an order to S.E. Life Co., Ltd. based on a violation of the Act against Unjustifiable Premiums and Misleading Representations, specifically regarding representations related to home battery storage systems and their installation, following investigations by the Consumer Affairs Agency and the Fair Trade Commission.

Instructed Clear Co., Ltd., a specified continuous service provider, to establish a compliance system and implement other recurrence prevention measures.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, due to acts that violate the Act (specifically, Article 5, Item 1, regarding misrepresentation of quality) concerning the display related to the rental service of mobile routers called 'Imoto no WiFi' supplied by the company.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Hokkaido Office), the company was found to have engaged in acts that violate the Act against Unjustifiable Premiums and Misleading Representations, specifically Article 5, Paragraph 1 (misleading about quality) or Paragraph 2 (misleading about benefits). As a result, a measures order was issued pursuant to Article 7, Paragraph 1 of the same law.

The Consumer Affairs Agency issued a corrective order to Iida Group Holdings Inc. and four other companies on February 29, Reiwa 6 (2024), regarding the display of services related to custom home construction contracts supplied by five companies, due to violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, acts constituting false representations of quality under Article 5, Paragraph 1).

A surcharge payment order was issued to Tokyo Marui Co., Ltd. regarding the display related to BB bullets for air guns supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the functional food product called 'Meratt' supplied by the company, which contravened the Act (specifically, Article 5, Item 1, regarding false or misleading representations).

Order of measures against Allure Corporation regarding the Act against Unjustifiable Premiums and Misleading Representations

The Consumer Affairs Agency issued a surcharge payment order to Leck Corporation today regarding the display related to the product called 'Noro-Will Valsan' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a surcharge payment order to Marukyu Co., Ltd. regarding the representations related to four fishing lure products supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Pursuant to the Act against Unjustifiable Premiums and Misleading Representations, on September 28, 2023, it was ordered that certain activities related to telephone solicitation sales (solicitation, acceptance of applications, and contract conclusion) be suspended for 21 months from September 29, 2023, to June 28, 2025.

The Shikoku Bureau of Economy, Trade and Industry ordered Akane Home Assist Co., Ltd. to suspend certain activities related to door-to-door sales, including solicitation, acceptance of applications, and contract conclusion, for three months from September 28 to December 27, 2023, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Ordered NKG Corporation to suspend part of its door-to-door sales operations (solicitation, acceptance of applications, and contract conclusion) for 15 months from September 22, 2023, to December 21, 2024, based on the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a corrective order to Chugoku Electric Power Co., Inc. based on violations of the Act against Unjustifiable Premiums and Misleading Representations. The violations involved representations related to retail electricity services for the

Notice regarding toilet clog repair companies that display low prices on their websites but actually charge high fees.