Act against Unjustifiable Premiums and Misleading Representations Enforcement Actions in Japan

同社が供給するスマートフォン及びタブレットの買取サービスに係る表示について、消費者庁及び公正取引委員会の調査の結果を踏まえ、景品表示法に違反する行為(同法第5条第2号(有利誤認)に該当)が認められたことから、同法第7条第1項の規定に基づき、措置命令を行いました。

The Consumer Affairs Agency issued an order to pay a surcharge to Excom Global Corporation regarding the display related to their mobile router rental service called 'Imoto no WiFi', based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on the measure order issued by Saitama Prefecture on March 14, 2023, under Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, a surcharge payment order was issued regarding the representations related to the service called "Beauty Pelvic Correction + Selectable Latest 5 Types of Slimming Diet" supplied at the store operated by Kumano Co., Ltd., called "Premium Body Balance."

An order to take measures was issued based on violations of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the coating agents for smartphones and tablets supplied by the company, which were found to be in violation of Article 5, Paragraph 1 (Misleading Representation).

On March 28, 2023, Tokyo issued a surcharge payment order based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the quasi-drug called 'Anlinkur' supplied by M&M Corporation, following a measure order issued under Article 7, Paragraph 1 of the same Act.

Because acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, regarding advantageous misrepresentation) were found concerning the display related to products supplied by the company, a measure order was issued based on the provisions of Article 7, Paragraph 1 of the Act.

Two companies were found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the labeling of daily necessities they supply, based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Tohoku Office). As a result, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations because the company violated the Act by making false or misleading representations regarding the courses offered at the English conversation school called 'NOVA'.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office, China Branch), it was found that the representations related to the transaction of the event called 'Hiroshima Ramen Stadium 2024' supplied by the company violate the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 1, regarding false representations of quality). Consequently, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency issued an order to LH Corporation based on violations of the Act against Unjustifiable Premiums and Misleading Representations, related to the labeling of a dish called 'Miyagi Prefecture-produced Oyster Serving (about 1kg) for grilled oysters' supplied through an event called 'Traveling Oyster Hut Oyster Magistrate'.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office of the Fair Trade Commission) into the representations related to exterior wall painting transactions supplied by the company, a violation of the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Paragraph 2, concerning advantageous misrepresentation) was identified. Accordingly, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Consumer Affairs Agency issued a corrective order to Japanet Takata Corporation regarding the display related to the transaction of the product called "[2025] Extra Large Japanese and Western Style Osechi 2-tiered Box," based on violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 2, concerning advantageous misrepresentation), following investigations by the Consumer Affairs Agency and the Fair Trade Commission.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the product called 'Febreze Bathroom Mold Prevention Agent' supplied by the company, which was found to violate the Act (constituting a false indication of quality under Article 5, Paragraph 1).

A surcharge payment order was issued to Hahaha Lab Co., Ltd. regarding the labeling of the functional food product called 'Meratt' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Order for payment of surcharge against Forest Well Corporation under the Act against Unjustifiable Premiums and Misleading Representations

The Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office) issued a surcharge payment order to Shin Nihon Enex Co., Ltd. based on their investigation into the representations related to solar power generation system equipment, including storage batteries supplied by the company, and the construction involved in their installation, in accordance with Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office), it was found that the company's representations regarding the computers called 'iiyamaPC' violate the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Paragraph 2, advantageous misrepresentation). Therefore, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the same Act.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to acts violating the Act concerning the display related to the supplement called 'Rohto V5 Act Vision a' supplied by the company, which corresponds to the Act's Article 5, Paragraph 3 (Stealth Marketing Notice).

The Saitama Prefecture issued a surcharge payment order to Yum Group Co., Ltd. based on the measures ordered under Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations on June 11, 2020. This pertains to the display related to the product called '3D Mask 30-Count Set' supplied by the company.

A surcharge payment order was issued based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations regarding the display of functional foods called 'Kinari Takumi' and 'Kinari Goku' supplied by the company.

A violation of the Act against Unjustifiable Premiums and Misleading Representations was identified concerning the display related to orthodontic treatment supplied at a clinic called 'Smile+Sakurai Orthodontic Clinic Futako-Tamagawa' operated by the same corporation. An order was issued based on Article 7, Paragraph 1 of the Act.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Hokkaido Office), it was found that the company's representations related to transactions involving furniture and other goods violate the Act against Unjustifiable Premiums and Misleading Representations (specifically Article 5, Paragraph 2, regarding advantageous misrepresentation). Accordingly, a business improvement order was issued pursuant to Article 7, Paragraph 1 of the same Act.

A surcharge payment order was issued to Toa Sangyo Co., Ltd. regarding the display related to the product called 'Virus Shut Out' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a surcharge payment order to Ad Power Solutions Corporation regarding displays related to products that claim to improve fuel efficiency of four-wheeled vehicles, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the display related to courses supplied at the nail school called 'Afloat Nail School' operated by the company. A corrective order was issued based on Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency and the Fair Trade Commission issued a surcharge payment order to Hokkaido Electric Power Co., Inc. regarding representations related to retail supply transactions of household electricity and city gas supplied by the company, based on the results of their investigation and in accordance with Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the supplement called 'NMN taisho' supplied by the company, which was found to be in breach of the Act (applying to stealth marketing under Article 5, Item 3).

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to representations about services supplied at a store called 'chocoZAP' operated by the company, which contravened the Act (either Article 5, Item 1, regarding misrepresentation of quality or Article 5, Item 3, regarding stealth marketing).

The company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations by displaying gas pricing under the name 'J:COM Gas Matome Toku Rate Course' in its retail supply of city gas, which led to a corrective order based on Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency issued a surcharge payment order to Fujitsu Client Computing Limited regarding the display related to their supplied notebook computers, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to representations about food and beverage services at stores called 'Shinjidai' or 'Shinjidai 44', which contravened the Act.

Big Motor Co., Ltd. was found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the display related to used cars supplied by the company. As a result, an order was issued to WECARS Co., Ltd., which inherited all business through a absorption-type company split, based on Article 7, Paragraph 1 of the same law.

The Consumer Affairs Agency issued an order to Caricare Co., Ltd. based on violations of the Act against Unjustifiable Premiums and Misleading Representations, following investigations by the Consumer Affairs Agency and the Fair Trade Commission into the representations related to the company's correspondence courses.

A measure order was issued based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations because the displays related to medical services provided at the clinic called 'Machinoma Omori Internal Medicine Clinic,' operated by the same corporation, violated the Act (specifically, the Act against Unjustifiable Premiums and Misleading Representations, Article 5, Paragraph 3, regarding stealth marketing).

Based on investigations by the Consumer Affairs Agency and the Okinawa General Bureau of the Cabinet Office, the company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations (Article 5, Item 2, related to advantageous misrepresentation) regarding its funeral services labeled as 'Choku-sou Plan' or 'Kaso Plan'. As a result, an order to take measures was issued pursuant to Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency and the Fair Trade Commission issued a surcharge payment order to Chugoku Electric Power Co., Inc. based on their investigation into the display of services related to retail supply of household electricity applying the 'Gutto Zutto. Plan Smart Course' and 'Gutto Zutto. Plan Simple Course' electricity rates.

The company was found to have engaged in acts that violate the Act against Unjustifiable Premiums and Misleading Representations regarding the products 'MoriLabo Night Care Pollen Barrier Pot,' 'MoriLabo Pollen Barrier Stick,' 'MoriLabo Pollen Barrier Seal,' and 'MoriLabo Pollen Barrier Spray,' each of which constitutes a false indication of quality (Article 5, Item 1). A cease and desist order was issued based on Article 7, Paragraph 1 of the Act.

The company Baumkuchen was ordered to pay a surcharge based on the Act against Unjustifiable Premiums and Misleading Representations regarding the labeling of the pet supplement called 'Eyes One' supplied by the company, following investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office).

A surcharge payment order was issued based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations concerning the display related to the ordinary automobiles supplied by the company and the package option called 'AMG Line'.

The Consumer Affairs Agency issued a surcharge payment order to T-Life Corporation based on the results of an investigation into the labeling of the food product called 'Metabo Mecha' supplied by the company, pursuant to Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kinki, Chugoku, and Shikoku Office of the Fair Trade Commission), it was found that the company engaged in acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Item 1, regarding false or misleading representations of quality). Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the same Act.

The Consumer Affairs Agency issued an order to S.E. Life Co., Ltd. based on a violation of the Act against Unjustifiable Premiums and Misleading Representations, specifically regarding representations related to home battery storage systems and their installation, following investigations by the Consumer Affairs Agency and the Fair Trade Commission.

A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations, due to acts that violate the Act (specifically, Article 5, Item 1, regarding misrepresentation of quality) concerning the display related to the rental service of mobile routers called 'Imoto no WiFi' supplied by the company.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Hokkaido Office), the company was found to have engaged in acts that violate the Act against Unjustifiable Premiums and Misleading Representations, specifically Article 5, Paragraph 1 (misleading about quality) or Paragraph 2 (misleading about benefits). As a result, a measures order was issued pursuant to Article 7, Paragraph 1 of the same law.

The Consumer Affairs Agency issued a corrective order to Iida Group Holdings Inc. and four other companies on February 29, Reiwa 6 (2024), regarding the display of services related to custom home construction contracts supplied by five companies, due to violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, acts constituting false representations of quality under Article 5, Paragraph 1).

A surcharge payment order was issued to Tokyo Marui Co., Ltd. regarding the display related to BB bullets for air guns supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

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A measure was ordered based on Article 7, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations due to violations related to the labeling of the functional food product called 'Meratt' supplied by the company, which contravened the Act (specifically, Article 5, Item 1, regarding false or misleading representations).

Order of measures against Allure Corporation regarding the Act against Unjustifiable Premiums and Misleading Representations

The Consumer Affairs Agency issued a surcharge payment order to Leck Corporation today regarding the display related to the product called 'Noro-Will Valsan' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a surcharge payment order to Marukyu Co., Ltd. regarding the representations related to four fishing lure products supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a corrective order to Chugoku Electric Power Co., Inc. based on violations of the Act against Unjustifiable Premiums and Misleading Representations. The violations involved representations related to retail electricity services for the

Banzan Co., Ltd. was issued a surcharge payment order regarding the representations related to the services called 'Megasta High School Student', 'Megasta Junior High School Student', and 'Megasta Private', which are online individual instruction services supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Hokkaido Office), it was found that the company's representations regarding retail supply of household electricity and city gas violate the Act against Unjustifiable Premiums and Misleading Representations (specifically Article 5, Item 2, concerning advantageous misrepresentation). Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the Act.

The Consumer Affairs Agency issued a surcharge payment order to Okinawa Tokusan Hanbai Corporation regarding the labeling of a food product called 'Yoryoku Keiso' based on investigation results and in accordance with Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The company was found to have violated the Act against Unjustifiable Premiums and Misleading Representations regarding the labels of the functional foods 'Kinari Takumi' and 'Kinari Goku' it supplies, each constituting a false or misleading representation (Article 5, Paragraph 1). Accordingly, a measure order was issued based on Article 7, Paragraph 1 of the same Act.

Because acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, concerning advantageous misrepresentation) were found regarding the display related to the dishes supplied by the company, a measure order was issued based on the provisions of Article 7, Paragraph 1 of the same law.

The Consumer Affairs Agency issued an order to Fujitsu Client Computing Limited today regarding representations related to their supplied laptops, due to violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, concerning advantageous misrepresentation).

The Consumer Affairs Agency issued a corrective order to Baumkuchen Co., Ltd. regarding the labeling of a pet supplement called 'Eyes One' supplied by the company, after investigations by the Consumer Affairs Agency and the Fair Trade Commission found violations of the Act against Unjustifiable Premiums and Misleading Representations (specifically, false or misleading claims about product quality).

A surcharge payment order was issued to W-ENDLESS Corporation regarding the labeling of the food product called 'Dr. Miso Soup' supplied by the company, based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The Consumer Affairs Agency issued a surcharge payment order to Daiki Seiyaku Co., Ltd. regarding the labeling of products supplied by the company, including 'Willoff Strap Type,' 'Willoff Magnet Type,' and 'Willoff Hanging Type,' based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

The company Zenworld Co., Ltd. was ordered to cease and desist due to violations of the Act against Unjustifiable Premiums and Misleading Representations. The violations involved claims related to services of applying a coating containing platinum catalyst and titanium dioxide catalyst to window glass in rooms, and representations about products called 'Air Plot Home Use Set/2LDK', 'Air Plot Home Use Set/3LDK to Detached House', and 'Air Plot Air Purification Set (for one room)'. These claims were found to be misleading under Article 5, Item 1 of the Act.

The Consumer Affairs Agency issued a surcharge payment order to Daiko Pharmaceutical Co., Ltd. regarding the labeling of products including 'Kureberein Stationary 60g', 'Kureberein Stationary 150g', 'Kureberein Stick Pen Type', 'Kureberein Stick Hook Type', 'Kureberein Spray', and 'Kureberein Mini Spray', based on Article 8, Paragraph 1 of the Act against Unjustifiable Premiums and Misleading Representations.

Order to pay a surcharge based on the Act against Unjustifiable Premiums and Misleading Representations to Excom Global Corporation

The company was found to have engaged in acts that violate the Act against Unjustifiable Premiums and Misleading Representations regarding the labeling of foods called 'Vitamin D + Zinc,' '1st Protect,' and '2nd Protect.' As a result, a measure was ordered based on Article 7, Paragraph 1 of the Act.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office), regarding representations related to hair removal services provided by each company, acts that violate the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, concerning advantageous misrepresentation) were identified. Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the same Act.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office), regarding the representations related to hair removal services supplied by each company, acts that violate the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, concerning advantageous misrepresentation) were identified. Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the same Act.

Based on investigations by the Consumer Affairs Agency and the Fair Trade Commission (Kyushu Office), regarding representations related to hair removal services provided by each company, acts violating the Act against Unjustifiable Premiums and Misleading Representations (specifically, Article 5, Paragraph 2, concerning advantageous misrepresentation) were identified. Accordingly, a measure order was issued pursuant to Article 7, Paragraph 1 of the same law.

いわゆる健康食品による健康被害(疑い)事例について（第5報）