Cease and Desist Order against ロート製薬株式会社

ロート製薬株式会社 (Act against Unjustifiable Premiums and Misleading Representations)
Act against Unjustifiable Premiums and Misleading RepresentationsConsumer Affairs AgencyConfirmed entity match25 March 2025
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/api/v1/enforcements?corporate_number=6120001019253&limit=10

Action summary

Company
Original: ロート製薬株式会社
Corporate Number: 6120001019253
Entity match
Confirmed entity match95/100Machine extracted
Normalized Japanese name matched to a company profile with Corporate Number
Matched by normalized Japanese company name to an enriched company profile with a Corporate Number.
Governing law
Act against Unjustifiable Premiums and Misleading Representations
景品表示法
Action type
Cease and Desist Order
措置命令
Action date
25 March 2025
Issuing authority
Consumer Affairs Agency
消費者庁

Violation

Machine-translated summary — verify against original

Regarding the display related to the supplement called 'Rohto V5 Act Vision a' supplied by the company, acts violating the Act against Unjustifiable Premiums and Misleading Representations (corresponding to Article 5, Paragraph 3 of the Act, Stealth Marketing Notice) were recognized.

Show original Japanese text

同社が供給する「ロートV5アクトビジョンa」と称するサプリメントに係る表示について、景品表示法に違反する行為(同法第5条第3号(ステルスマーケティング告示)に該当)

Compliance context

Medium-high

A formal administrative corrective order requiring remedial measures under the cited law.

Consumer protection and advertising law covering misleading representations and unjustifiable premiums.

Check the official source for the exact conduct, corrective obligations, and whether similar marketing or sales practices continue.

This context is an operational aid for review workflows, not a credit opinion or legal conclusion.

Evidence pack

Original Consumer Affairs Agency announcement (Japanese)Archived source snapshot
Extracted at
2026-04-24T23:14:21.325+00:00
Evidence checked
2026-04-24T23:14:21.325+00:00
Archive captured
2026-04-06T12:30:42.993+00:00
Show audit JSON
{
  "record": {
    "id": "febf8e07-7680-4721-92bb-e135cf028c94",
    "url": "https://regbase.jp/en/enforcement/keihyoho-rotozhi-yao-20250325",
    "company_name_original": "ロート製薬株式会社",
    "company_name_registry": "ロート製薬株式会社",
    "corporate_number": "6120001019253",
    "law": {
      "ja": "景品表示法",
      "en": "Act against Unjustifiable Premiums and Misleading Representations"
    },
    "action_type": {
      "ja": "措置命令",
      "en": "Cease and Desist Order"
    },
    "authority": {
      "ja": "消費者庁",
      "en": "Consumer Affairs Agency"
    }
  },
  "entity_match": {
    "status": "confirmed",
    "confidence": 95,
    "method": "normalized_name_with_corporate_number",
    "method_label": "Normalized Japanese name matched to a company profile with Corporate Number",
    "notes": "Matched by normalized Japanese company name to an enriched company profile with a Corporate Number."
  },
  "review": {
    "status": "unreviewed",
    "label": "Machine extracted"
  },
  "compliance_context": {
    "severity": "Medium-high",
    "actionMeaning": "A formal administrative corrective order requiring remedial measures under the cited law.",
    "practicalNote": "Check the official source for the exact conduct, corrective obligations, and whether similar marketing or sales practices continue.",
    "lawContext": "Consumer protection and advertising law covering misleading representations and unjustifiable premiums."
  },
  "evidence": {
    "recordUrl": "https://regbase.jp/en/enforcement/keihyoho-rotozhi-yao-20250325",
    "officialSourceUrl": "https://www.caa.go.jp/notice/entry/041488/",
    "archiveUrl": "https://kiroku.today/view/cf1e472b88n654os",
    "archiveCapturedAt": "2026-04-06T12:30:42.993+00:00",
    "extractedAt": "2026-04-24T23:14:21.325+00:00",
    "translatedAt": "2026-05-01T06:40:15.183+00:00",
    "evidenceCheckedAt": "2026-04-24T23:14:21.325+00:00",
    "generatedAt": "2026-06-19T08:21:01.824Z"
  },
  "limitations": [
    "RegBase aggregates public Japanese government disclosures and does not provide a credit opinion.",
    "English summaries are provided for reference. The original Japanese source is authoritative.",
    "Possible or unresolved entity matches should be manually verified before use in a decision."
  ]
}

The original Japanese disclosure is the authoritative record. Use possible or unresolved matches only as leads for manual review.

Company info

English name
ロート製薬株式会社 Japanese original
Japanese name
ロート製薬株式会社
Corporate Number
6120001019253
Registered address
大阪府大阪市生野区巽西1丁目8番1号
See company profile →

About this recordAggregated and translated from public Japanese government disclosures. The English text is for reference only — authoritative content is the linked Japanese source.