Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社

Authority: Consumer Affairs Agency (消費者庁) Action type: Measure order (措置命令) Law: Act against Unjustifiable Premiums and Misleading Representations (景品表示法) Company: H.I.S.Mobile株式会社 The order requires the company to promptly ensure thorough public notice to general consumers of the matters listed below regarding representations related to the services provided to general consumers, and to obtain prior approval from the Commissioner of the Consumer Affairs Agency for the method of such notice. (1) Unlimited Plan display on the company website - On the company’s website labeled “[HIS Wi-Fi],” for the plan called “[Unlimited Plan],” during February 5, 2025 to May 8, 2025, the company displayed: “[Spring Trip Support Campaign Wi-Fi Unlimited Plan Rental Fee 45% OFF ※Excluding shipping 2025/2/4 (Tue) to 5/8 (Thu) ※Limited to applications during the campaign period]”. - The order states that this display was made in a manner that gave the impression that, if consumers applied for the Unlimited Plan only during the period stated in the display, they could receive the Unlimited Plan at a price to which a 45% discount rate would be applied, and that this would be more advantageous than after the period. (2) Hatsuyume Fair / excessive discount impression via combination of display period and content - The order states that during December 18, 2025 to December 25, 2025, the company displayed: “[Hatsuyume Fair 2026 2025.12.18 Thu ▶ 2026.2.2 Mon Limited-time 50% OFF]” and “[Rental fee per day Hatsuyume Fair 50% discount applied!]”. - The order further states that, by displaying as described in the table’s “Display content” column during the periods stated in the table’s “Display period” column, the company gave the impression that prices without application of the discount rate described in the table’s “Display content” column were the company’s usual prices for the services, and that the prices with the discount rate applied were cheaper compared to those usual prices. Note: The provided text includes an ellipsis (“…（中略）…”) indicating that parts of the source are omitted/fragmented in the excerpt.