Enforcement record

Cease and Desist Order against Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社

H.I.S.Mobile株式会社 (Act against Unjustifiable Premiums and Misleading Representations)

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Act against Unjustifiable Premiums and Misleading RepresentationsConsumer Affairs AgencyConfirmed entity match6 November 2026

Action type

Cease and Desist Order

Law

Act against Unjustifiable Premiums and Misleading Representations

Authority

Consumer Affairs Agency

Action date

6 November 2026

Current page: Enforcement record

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Public-source and preservation status

Publishing authority: Consumer Affairs Agency
Official source URL: Recorded by RegBase
Entity match: Confirmed against the current entity-resolution policy
Kiroku preservation: Completed archive verified; Captured: Nov 7, 2026, 11:25 AM JST

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Inquiry context: Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社 / H.I.S.Mobile株式会社 / Corporate Number 2011101083253

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Action summary

Company: Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社Japanese original
Original: H.I.S.Mobile株式会社
Corporate Number: 2011101083253
Entity match: Confirmed entity match100/100Machine checked
source_corporate_number_nta_historical_name
国税庁法人番号データとの独立照合で対象法人を確認しました（source_corporate_number_nta_historical_name）。
Governing law: Act against Unjustifiable Premiums and Misleading Representations
景品表示法
Action type: Cease and Desist Order
措置命令
Action date: 6 November 2026
Issuing authority: Consumer Affairs Agency
消費者庁
Industry context: 電気通信機器販売・賃貸

Violation

Machine-translated summary — verify against original

Authority: Consumer Affairs Agency (消費者庁) Action type: Measure order (措置命令) Law: Act against Unjustifiable Premiums and Misleading Representations (景品表示法) Company: H.I.S.Mobile株式会社 The order requires the company to promptly ensure thorough public notice to general consumers of the matters listed below regarding representations related to the services provided to general consumers, and to obtain prior approval from the Commissioner of the Consumer Affairs Agency for the method of such notice. (1) Unlimited Plan display on the company website - On the company’s website labeled “[HIS Wi-Fi],” for the plan called “[Unlimited Plan],” during February 5, 2025 to May 8, 2025, the company displayed: “[Spring Trip Support Campaign Wi-Fi Unlimited Plan Rental Fee 45% OFF ※Excluding shipping 2025/2/4 (Tue) to 5/8 (Thu) ※Limited to applications during the campaign period]”. - The order states that this display was made in a manner that gave the impression that, if consumers applied for the Unlimited Plan only during the period stated in the display, they could receive the Unlimited Plan at a price to which a 45% discount rate would be applied, and that this would be more advantageous than after the period. (2) Hatsuyume Fair / excessive discount impression via combination of display period and content - The order states that during December 18, 2025 to December 25, 2025, the company displayed: “[Hatsuyume Fair 2026 2025.12.18 Thu ▶ 2026.2.2 Mon Limited-time 50% OFF]” and “[Rental fee per day Hatsuyume Fair 50% discount applied!]”. - The order further states that, by displaying as described in the table’s “Display content” column during the periods stated in the table’s “Display period” column, the company gave the impression that prices without application of the discount rate described in the table’s “Display content” column were the company’s usual prices for the services, and that the prices with the discount rate applied were cheaper compared to those usual prices. Note: The provided text includes an ellipsis (“…（中略）…”) indicating that parts of the source are omitted/fragmented in the excerpt.

Show original Japanese text

本件役務の取引条件について、実際のものよりも取引の相手方に著しく有利であると一般消費者に誤認される表示であり、景品表示法に違反するものである。無制限プランの表示に関する不適切な表示（期間限定の割引を実際の価格と同等・それ以上に見せる）および初夢フェア等の表示期間と内容の組合せによる過度な割引表示の実施。

Business location and permit details

Representative: 猪腰英知
Overview page: https://www.caa.go.jp/notice/entry/047990/
PDF: https://www.caa.go.jp/notice/assets/representation_cms210_261106_01.pdf

These fields are extracted from the original Japanese disclosure or linked overview pages when available.

Compliance context

Medium-high

A formal administrative corrective order requiring remedial measures under the cited law.

Consumer protection and advertising law covering misleading representations and unjustifiable premiums.

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Language

日本語版を見る (Japanese)

Company info

English name: Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社 Japanese original
Japanese name: Ｈ．Ｉ．Ｓ．Ｍｏｂｉｌｅ株式会社
Corporate Number: 2011101083253
Registered address: 東京都新宿区西新宿６丁目５番１号

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About this recordAggregated and translated from public Japanese government disclosures. The English text is for reference only — authoritative content is the linked Japanese source.